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Holly Hall Palkovich
FOUNDER & CEO
With over a decade of experience in the employee benefits technology space, Holly is the visionary behind The Benefit Builders. She is passionate about helping brokers and employers navigate the often complex world of benefits enrollment, bringing a unique blend of expertise, innovation, and heart to every project. Holly leads her team with a commitment to delivering exceptional service, seamless technology, and meaningful results — all while making the process as smooth and stress-free as possible.
Known for her sharp attention to detail, proactive communication, and unwavering dedication, Holly is a trusted partner to clients and carrier partners alike. She takes pride in building long-lasting relationships and creating solutions that not only work but truly make a difference for HR teams and employees.
Outside of work, Holly enjoys life in the beautiful city of Coeur d’Alene, Idaho, where she loves spending time with her husband and three children, exploring the outdoors, and making the most of family time.
Kaelina Bauer
HRIS PLATFORM BUILD EXPERIENCE DEPARTMENT
Kaelina specializes in optimizing benefits platforms, bringing a strategic and forward-thinking approach to streamlining processes and improving overall functionality. She is passionate about delivering user-friendly, efficient solutions that meet the evolving needs of both employers and employees. Through careful analysis and innovative problem-solving, Kaelina enhances platform performance, making it easier for companies to manage their benefits programs while providing employees with a seamless, intuitive experience. Her work not only improves operational efficiency but also drives higher engagement and satisfaction across organizations. With a strong focus on quality, scalability, and user experience, Kaelina plays a key role in transforming the way businesses approach benefits management in today’s dynamic environment.
Ashley Blessing SHRM-CP
CARRIER CONNECTIONS/EDI DEPARTMENT
With more than 12 years of experience in benefits administration, Ashley brings a wealth of knowledge and professionalism to every client interaction. She holds a Broker’s License, Medicare Certification, and is SHRM-CP certified — credentials that reflect her deep commitment to both compliance and client service.
Ashley is known not only for her technical expertise, but also for her approachable, supportive style. Whether guiding a client through complex plan builds or helping navigate benefits questions, she’s a steady and reliable resource.
Outside of work, Ashley enjoys spending time with her husband, children, and beloved dogs — a proud, family-focused professional who infuses her work with both heart and know-how. She’s a valued member of our team and a key part of the excellent service we strive to deliver every day.
Maysen Threadgill
MARKETING AND CLIENT ONBOARDING DEPARTMENT
Maysen brings a unique blend of technical expertise and creative marketing solutions to the table, playing a pivotal role in helping us highlight the power of technology in transforming the benefits experience. With a keen eye for detail and a deep understanding of market trends, Maysen crafts compelling narratives that not only capture attention but also drive engagement. Their strategic approach to quoting ensures accuracy and efficiency, while their innovative marketing initiatives strengthen our brand presence and communicate our value in a dynamic, evolving industry. Maysen’s passion for both precision and creativity makes them an indispensable part of our team, bridging the gap between technical excellence and impactful storytelling.